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商务交换从工具上分内部和内部交换

2010-06-12点击数(0)
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商务交换从工具上分内部和内部交换 Viewed from the perspective of where the communication heads for, business writing falls into two major categories: internal communication and external communicatio...
商务交换从工具上分内部和内部交换
Viewed from the perspective of where the communication heads for, business writing falls into two major categories: internal communication and external communication.
Internal Communication A host of methods are employed in most organizations to transmit information through the formal communication system. They move downward, upward, or horizontally. The messages that move downward in most cases outnumber those moving upward or horizontally. Downward communications, often in the form of memos, can perform the following functions.1. To inform the employees of their duties, responsibilities, rights, and opportunities.2. To build up and maintain employee morale and goodwill toward the organization and management personnel.3. To keep the routine and special activities of the organization moving smoothly and efficiently.4. To invite and encourage upward communication, or feedback.One of fundamental purposes for upward communication is to provide information for management decisions. The upward flow of communication, often in the form of reports, furnishes information and recommendations on which intelligent decisions are made. Horizontal communication occurs when employees who are on the sane corporate level communicate with one another. Marketing manager's exchange of message with his/her counterpart in the production department is an example of horizontal communication.External Communication Writings whose addressees are people outside the business organization belong to external communications. It is the business's ties with its suppliers, customers, service companies, and the general public.The importance of effective external communication to business hardly requires supporting comment. A business organization's survival and success are contingent upon its ability to satisfy the customers' diversifying needs. Equally important, in today's complex business settings, businesses become increasingly interdependent in the manufacturing and distribution of goods and services. And this interdependence understandably gives rise to the need for effective communications.中文参考:从交换的工具来看,商务写作可以分为两种:内部交换和内部交换。
内部交换年夜部分构造都会接纳良多办法经由历程正式的交换系统来转达信息。他们从上到下,从下到上,大概程度的转达。年夜都情况下都是从上到下转达的信息,每每接纳备忘录的体例,可以起到以下感化:
1.关照员工他们的职责,责任,权益和机遇。
2.建立和连结员工士气,转达构造者和管理人员的好心。
3.使得构造规律和特别活动动摇有效地举行。
4.惹起和鼓励从下往上的交换,大概反溃
向上交换的一个根基目标便是向管理者供给信息,以便更好地作出决议。从下往上的交换,每每以陈说的形式出现,供给作出明智决议的信息和发起。程度的交换发作在那些在共同程度下的职工之间。市场司理和他划一地位的产物部司理交换信息便是一个典范的程度交换。
内部交换写给公司内部人的文件都可以叫做内部交换。和他们的供给商,主顾,效力公司以及通俗公家这都是一种商业联系。
企业构造的糊口生活和乐成与否要看他可以满意消耗者多样化需求的本领有多强。异样重要的是,在当今庞大的商业机构中,商业在货色和效力的制造和分派中日渐相互拜托。而这种拜托已经可了解地向有效的交换让步。
关键字:不是内部或内部饬令 内部不经济性内部化 内部客户与内部客户 内部管帐监视的工具 内部客户和内部客户

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